The Director of Demand Generation will develop and execute demand generation strategies and campaigns across all digital channels to drive company growth.
Company Overview:
Eve Legal is on a mission to revolutionize the legal tech industry by providing innovative AI-driven solutions that empower plaintiff attorneys to succeed. Our values of Excellence, Visionary Innovation, and Elevation guide everything we do—from how we work as a team to how we serve our clients and their clients.
Why Join Eve:
As Director of Demand Generation, you’ll play a critical role in shaping the overall demand generation strategy along with the end-to-end execution of our campaigns across all digital channels. This is an opportunity to make a significant impact on a high-growth company that is transforming the legal industry.
What You Will Accomplish:
- Demand Strategy Development: Define and lead a multi-channel acquisition strategy across all digital channels that’s targeted at delivering against pipeline and revenue targets.
- Campaign Management: Own end-to-end campaign execution across all digital channels, while collaborating cross-functionally to develop the creative content to deliver compelling campaigns.
- Data & Analytics: Develop an ever evolving set of KPI dashboards to track demand generation performance by channel, ultimately helping to drive decisions aimed at continuous improvement.
- Cross-Colloboration: Collaborate with Product Marketing, Sales, and other functions to ensure we’re delivering consistent and impactful messaging across both digital and non-digital channels.
- Return on Ad Spend: Manage the quarterly demand generation budget, while ensuring consistent performance against return on ad spend targets.
What We Are Looking For:
- Demand Generation Expertise: Proven experience in demand generation within B2B SaaS products, preferably in AI, legal tech, or enterprise software.
- Data-Driven: Strong analytical skills with expertise across all performance marketing metrics, including but not limited to, CAC, Break-Even Point, ROAS, and Lifetime Value.
- Results Oriented: Track record of successfully and consistently meeting pipeline and revenue targets by expanding existing channels, while also testing into new channels.
- Innovative: Creative problem solver with experience testing new channels and acquisition tactics, along with continuous website optimization.
- Cross-Functional Leadership: Experience collaborating with Sales, Success, and Product teams to develop & execute an overall demand generation strategy that drives business impact.
You Will Thrive in This Role If You Have:
- A strong background in B2B SaaS demand generation, with a minimum of 7+ years of experience
- Ability to to navigate ambiguity and adjust to strategies in a dynamic, fast-changing environment.
- Experience in high-growth startups, ideally in legal tech, AI, or data-driven enterprise products
- A sense of accountability and drive to take full ownership of the demand generation function and desired outcomes
- Data-driven approach to decision-making, with experience measuring demand generation impact
Benefits:
- 401(k) with Company Match
- Comprehensive Health, Dental, and Vision Insurance
- Unlimited PTO for work-life balance
- Professional Development Opportunities
- Monthly Lunch Stipend
- An inclusive, collaborative, and innovation-driven work environment
Top Skills
Ai-Driven Solutions
Digital Marketing
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